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John B Jr was commissioned to engrave the map of Treasure Island for Robert L. Stevenson's bestseller. Click on map for more info.
The Macdonald family history
Bartholomew Deep, named after John George B.
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The Family behind the Company 
The family myth is that the
Bartholomews were Huguenot refugees who came to Scotland after the massacre of
St Bartholomew’s Day (1572). It is true that many of the Huguenots were
Six Generations of Bartholomews worked in the firm (Individuals in bold)
One can take an inclusive view that the Bartholomew dynasty started in the 18th century with George.
George (1784–1871) should be considered as the founder of Bartholomew cartography. In 1797 he was apprenticed to the well-known engraver Daniel Lizars, becoming an independent engraver in 1806, while continuing to work for Lizars. Latterly he worked for his son, John Sr. (1805–1861), who set up his own business in 1826. This has been regarded as the beginning of the family firm, as George did not actually publish the maps he engraved. George outlived his son by a decade. For a time there were three generations working together – John Sr., his father and two of his sons.
John Sr. was a veritable master copper plate engraver. He engraved some fine maps for local firms, such as street maps for Lizars, others for the Encyclopaedia Britannica and for some educational publishers like A & C Black. He was a pioneer, encouraging his son to make contacts abroad and learn from the German school of cartography. The other son in the business, Henry (1834-99), may have engraved the map of Treasure Island for R.L.Stevenson’s bestseller, a project for which John Jr. was commissioned.
John Sr. was the ideal person to inaugurate what became one of the most admired cartographic institutions in the world. A man of high standards, as were his successors; he was a superb engraver, engraving becoming the foundation of the firm; lithography would follow later. He also had the vision to recognise the potential for the firm. He was a shy man, holding back from public life.
In 1859, shortly before he died, John Sr. passed the business on to his son John Jr. (1831–1893), who expanded it significantly with noisy, steam driven ‘flat bed’ lithographic printing presses, in which a huge block of limestone trundled back and forth with a great shudder. The latter part of the nineteenth century was a time of exploration and colonial expansion. Teaching about this expanding world blossomed in all schools, creating a demand for school atlases. This was a very profitable market, with large print numbers and reprints, and many different editions. (The Oxford Press ordered school atlases in about ten different languages for India alone – eg Urdu, Marathi, etc).
Educational reform also created a demand for encyclopaedias – which often had an atlas gazetteer volume. Again the print runs were huge, and profitable. John Sr. was an internationalist, and soon the business acquired a world reputation among geographers and cartographers.
John Jr. was creative and saw the potential of the firm to create cartography as a social benefit rather than just a printed product. In the late 1870s he introduced a pioneering system of showing height by changing the colour between contours: delicate greens and browns for plains and foothills, darker browns for high ground, white for mountain tops and blue for water depth (layer colouring). This took time to catch on, but was the basis of all Bartholomew cartography to follow.
He greatly enriched his firm’s tradition and its reputation for accurate, painstaking cartography. Geography, travel and the study of maps were now popular. His main contribution was to negotiate with Ordnance Survey to let Barts produce two national series of sheet maps, reduced from the O.S. One-inch, one of them to replace the O.S. half-inch scale. These popular scales of a quarter- and a half-inch to the mile contributed significantly to the popularisation of maps and their study. He also saw the potential of maps on specialised themes (eg a map of diseases) which his son, John George (JGB), was to expand. Johns Sr. and Jr. worked very hard; the father developed an illness in mid-life. John Jr. loved travel, and after JGB joined the business in 1879, John Jr. spent much time abroad visiting business contacts. In 1885 he made a tour of the USA.
John George (1860–1920) succeeded his father in 1888 and built on his rich range of maps and atlases, bringing the firm to its zenith with many innovations, and a series of more academic titles and many distinguished atlases (like The World Atlas of Zoogeography) . He counted many well known figures (academics and writers) as his friends. He completed the Half-inch Series in 1903 which, with the popularity of cycling, of the motorcycle and then the car, became the firm’s bread and butter for two generations.
His flair was to recognise which titles could become bestsellers, reprinting ten or more times. The print numbers increased (half a million London plans for the 1897 jubilee celebrations; 225,000 timetable maps for the L&NW Railway). But JGB also took on really big projects, some of which, like the Survey Atlases of Scotland (1895) and England (1904) on a half-inch scale, taxed the firm’s resources. His greatest accomplishment was The Times Survey Atlas of the World. Sadly, he did not live to see its publication. Ian brought it out soon after his father’s untimely death.
John George inherited his father’s desire to make international contacts. He was a co-founder the Royal Scottish Geographical Society (RSGS) in 1884. He also financed a readership of geography at Edinburgh University. It was his son who saw his dream realised of the establishment of its first chair of geography. His poor health prevented him from pursuing his father’s love of travel. Instead he did this remotely, by summoning the great explorers to come and lecture at the RSGS in Edinburgh. There were still vast unmapped areas of the world, so John George became a virtual explorer.
He was reserved and studious; his insistence on accuracy and quality in all his work made him an exacting employer. But John George was a benevolent one, organising recreational activities for his staff and a unique profit-sharing scheme (unheard of at the time). He was ambitious and his life displayed a kind of élan that contributed to the success of his business: as with his renting the extravagant Palladian house of Falcon Hall as the family home and, following its demolition, making its impressive pillared frontage the main feature of his new Geographical Institute on Duncan Street.
In 1910, John George was awarded the royal warrant as geographer and cartographer to George V, and to three further sovereigns, which lapsed in 1962 on the death of his son.
The German school of cartography was pre-eminent, and four generations of Bartholomews widened their knowledge by studying with the German masters. John Jr. studied for two years (1855) with Augustus Petermann. John George’s son Ian studied in Leipzig (1907-8) with Oswald Winkel. His grandson John Christopher carried on the tradition, studying with Eduard Imhof, the great Swiss cartographer, in Berne and Zurich in 1960, and his son John Eric followed in 1977 with Imhof’s pupil, Ernst Spiess.
John (Ian) (1890–1962) was very creative in his own way; his introduction of modern rotary printing presses, his designs of new map projections; his initiation of the World Series and an important family of atlases were seminal. He brought out the impressive Mid-Century edition of the Times Atlas in five volumes. Acknowledging that this was unwieldy, he subsequently designed a one-volume edition, The Times Comprehensive, which was not published until after his death.
A shy man, he did not push himself forward. I think he must have found JGB a hard act to follow, but he did extremely well, keeping the name Bartholomew very much in the public’s awareness. He kept up his father’s association with the RSGS, first as Secretary, then as President. He and his father were justly honoured, both with LLDs from Edinburgh University, JGB (and his son) with the royal warrant, and Ian with the CBE.
On his father’s death, Ian followed John George as Secretary of the RSGS, later to become President (1950-1954). John Christopher joined the council in 1951, later becoming President (1987–1993). The family visitor’s book has many of the famous names of world exploration of those days. That three generations of Bartholomews have been at the centre of the RSGS for some 115 years since its inception is quite exceptional for any learned society.
The changeover to the next generation was not so smooth. There was no one in the family who was able to continue the level of cartographic innovation demonstrated by the previous three Johns. John Christopher (1923-2008) had started as a cartographer in 1949, after an initial apprenticeship while he completed his geography degree. He became cartographic director in 1953. Robert also joined the firm in 1953 after a printing course, an apprenticeship, and spending some time in London with the firm’s wholesalers. He became production director in 1955.
In 1956, Ian wanted his son Peter to return to Edinburgh to take over management of the firm. Peter responded without rancour; his qualities included a sense of duty and responsibility. John and Robbie were in place as cartographic and printing directors. Robert Gordon (1927– ) learned well from Willie Dickson, production manager, who served the company loyally for 53 years until his retirement in 1967, and Robert succeeded him as head of production.
Peter Hugh (1924–1987) was a very able managing director, working hard to learn this complex business, his background having been accountancy and running one of Garfield Weston’s bakeries. His brothers by now were well experienced in their own areas of the business, and his skill was the ability sensitively to get the managers to work as a team. In 1961 he appointed David Cunningham as financial director. But in the late ‘60s he had one heart attack after the other, and realised he had to slow down. So, in 1969 Peter headhunted David Ross Stewart, who had had broad managerial experience, to be managing director, and Mike Chittleburgh in 1972 as marketing director. Bartholomews hadn’t had a marketing department, but now there were ten national sales reps also appointed.
In the 1960s (and into the ‘70s) there was more emphasis on contracted printing work, like The Times Moon Atlas (1969), The Times Atlas of World History (1978) and the huge Reader’s Digest series of some 20 national atlases (1963+), where the cartography was not done in-house. This kept Robert very busy. In 1972, the very successful Half-inch Series was replaced by the larger scale of 1:100,000 – actually the Half-inch enlarged, which made for greater legibility, with new place names photoset instead of engraved, and the same sheet numbers. The scale change was required under the British government’s policy of decimalisation (just as the O.S. enlarged their One-inch series to 1:50,000).
JCB was a fastidious and knowledgeable editor and a skilled cartographer. He continued his father’s and grandfather’s contribution to geographical and cartographic conferences and was highly respected in international circles. Like his forebears, he was President of to the RSGS. He lectured widely (even in French). In the years before he died, he nearly completed the mammoth task with the Scottish National Library of collating the Bartholomew Archive.
There were tensions on the board in the 1970s. Peter’s first stroke, and the weakening position of the firm in the market, made it inevitable that the family would have to give up control of the business.
In 1969 Peter headhunted David Ross Stewart, who had had broad managerial experience, to be managing director, and Mike Chittleburgh in 1972 as marketing director.
When Peter announced his decision to sell to Reader’s Digest (RD), there were some dissenting voices amongst the shareholders. Bartholomews had by then a very modern plant, with equipment and goodwill worth millions. Unfortunately the firm had lost its prominence as Britain’s premier cartographer, and was in a weak position financially. In turn, Reader's Digest sold the company to News International in 1985 to News International (the UK subsidiary of News Corp which was controlled by Rupert Murdoch).
Two of the 7th generation (John Eric and Alistair) pursued careers in
cartography. Several did spells at Bartholomew. Geography was not a university
subject until the 1900s; four generations were students of geology: John George,
John [Ian], Alick, Iain, David & Patrick; and three of geography John [Ian],
John Christopher, Alick, John Eric & Jane.
 Abridged & adapted from "Postscript to Bartholomew 150 Years", by Alick N. Bartholomew (2008)
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John E A Bartholomew