JOHN E. A. BARTHOLOMEW Consulting
Scarborough, Maine - New York NY - Edinburgh UK - Since 1999
(as currently in employment has ceased freelance activities)
Freelance consulting work focused on direct and interactive marketing
Freelance international consulting work focused on direct and interactive marketing: On-site and off-site assignments including: Central and Eastern European multi-market development; developing marketing teams and business strategy in Mexico, Finland and Scandinavia; creative strategy direction for interactive marketing in Massachusetts-based global e-commerce company; internet magazine sales development.
CM IT SOLUTIONS of Portland Maine, Scarborough, Maine - 2003-2004
President and Owner
On-site Computer support, training and mentoring for small businesses
Launched and developed business solutions franchise focusing on technology consulting, support
and training for small businesses in Maine. Hired and managed team of certified technicians and trainers.
Grew client base with B2B consultative sales techniques to breakeven.
GEOWISE Limited, Edinburgh UK
Driving software sales in international markets through direct selling channels..
Implementing an international business development strategy to establish the companyís brand position in interactive mapping and data visualization software worldwide.
THE READERíS DIGEST ASSOCIATION, INC., Pleasantville NY 1982-1998
Recalled to headquarters to stabilize declining circulation and profit levels of the US edition of Readerís Digest magazine. Led subscription and newsstand circulation marketing programs for acquisition and retention.
Joined small regional team to oversee the marketing strategies, tactics and resources of ten medium-sized to small country market operations in Western Europe (Total revenues $350MM). Evaluated business plans, reviewed and approved budgets across magazine, book, music and video product lines. Recalled early to return to US headquarters.
Developed and drove aggressive growth strategies across the Central and Eastern European region in five countries by understanding the market places, building the skills of existing local teams and overseeing the hire of 16 marketing executives. Provided hands-on support through regular visits and reviews, implementing cross-regional training programs.
Managed all US domestic subscription renewal and new gift generation programs. Led team approach to complete 5-year operational plan across the whole circulation business.
Appointed to core executive team responsible for development of major state-of-the-art customer information management system.
Set the strategic direction for magazine circulation in all countries outside the US consistent with corporate plans. Ensured each local manager was skilled in circulation marketing, promotion and database management. Reviewed and monitored plans to ensure each marketís business potential was maximized by leveraging global best practices.
313 West 107th Street, New York, NY 10025 USA
26 Braid Farm Road, Edinburgh EH10 6LF
( +44 (7740) 681 724 * JohnEABart@aol.com
John E A Bartholomew